A Time Top 25 blog in 2011, DeSmogBlog is a world-famous project that has successfully countered the false advertising campaigns of climate polluters. We designed and built the second and third (current) iterations of this ground-breaking PR project. Built using Drupal CMS, the site supports multiple authors, video, a directory of resources and multiple social media initiatives. Desmogblog is our anchor project, built in collaboration with james Hoggan and Associates. Spearheaded by Kevin Grandia as managing editor, we have worked with Hoggan and Associates on internet communications strategy for three years.