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Brinkman and Associates treeplanting operations required an updated website for recruiting treeplanters. We suggested NationBuilder for this purpose for a number of reasons. First, Brinkman was not using a CRM to track applicants over the years. Second, we suggested they could use the NationBuilder platform to build a social hub for the planters. Treeplanting is very much a social and community activity undertaken by the digital generation. WIth its social media integration and solid support for sophisticated sign-up and communications, NationBuilder is a good fit.